Protect Your Amazon Product Listings, ASINs and Brand Name

June 30, 2017

Theft has always been a concern for any business wanting to maximize profit from its product sales. Historically, product theft involved the tangible removal of an item that had been on sale to the public. Most of the time, investing in a good door lock or security system kept these problems at bay. With today’s online market, the best door locks or security guards just won’t cut it.

Amazon, the leading online marketplace for both sellers and buyers, faces the same threat from thieves in cyberspace. Lately, it has become more risky to distribute products via Amazon, as sellers are becoming victims of profit theft and trademark pirating. Unfortunately, Amazon does not offer individual protection to sellers. Brandlox, a software designed to work specifically with products listed on Amazon, is currently the best guardian of a business’s brand and profit potential.

What is Brandlox Protection?

Brandlox begins protecting your product where it is most relevant—with the Amazon Standard Identification Number (ASIN). Every product listed on Amazon is assigned an ASIN. Even if you are listing multiple products, each individual product will be assigned this identifier. The ASIN is what also makes each of these individual products vulnerable to brand and product theft. Hackers from anywhere on the globe can steal this number and receive profits from sells that are not theirs.

Brandlox can monitor up to 2,000 ASINs and alert sellers when this infringement occurs. Most importantly, this protection never sleeps. It continues to monitor your products when you are unable to do it yourself.

How the Protection Works

When an unauthorized seller is identified, Brandlox immediately sends an alert to the sellers notifying them of the threat. This alert can be received and action can be taken from almost any handheld device. Once Brandlox makes a seller aware of this threat, the software continues to provide resources to eliminate it. Even if a profit thief is aware they are being monitored, they will continue to try and take as much from your sells until you find a way to stop them. Brandlox has the tools to produce and distribute a legal Cease and Desist Order to whoever is infringing upon your sales. Legal action such as this can be very expensive, but it doesn’t have to be if your product is protected by Brandlox.

What Else Can Brandlox Do?

While Brandlox’s strength lies in its ability to protect your product from theft, it also has valuable resources to make monitoring your product more efficient. Many businesses that sell products themselves also rely on third-party distributors to increase profitability. These third-party distributors can also be monitored so sellers can be sure that their product is being represented in a professional and strategic manner. This tool also makes it easier to distinguish between product thieves and those who you have authorized to sell your product.

Brandlox Packages

Brandlox offers protection packages that start as low as $29 per month, monitoring between 100 to 2,000 ASINs depending on your need. If you’re still not sure if Brandlox can be beneficial, a 10-day free trial period is offered to demonstrate its abilities. Whether you choose a free trial or sign up for continuing protection, it can be canceled at any time with no penalty.
Start your free trial with Brandlox today, or contact us with any questions you might have. You can also call us at 1-866-882-8484.

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